Just as individuals have personalities, so do organisations. Our corporate identity will be derived from our strategic priorities and corporate culture and this in turn will be formed and shared by the members of the organisation.

Our mission is simple and achievable: 
We will provide a platform where everybody can benefit from our actions, whether it is our customers, our partners or our employees...

We will take the time to understand our customer’s needs and will exceed them, each time and every time.
We will work in cooperation with our partners to ensure that we continually develop our products and our services. We are innovators, and as such will lead, not follow.

We respect and admire our colleagues and will provide every opportunity for them to develop their skills and experience. Each person will contribute to the success of Alliance and will share in the opportunities that our success brings.

Alliance is focused on delivering excellence
we will be the best at everything we do and will be recognized for having the best people, providing the best products and the best services at the best prices.


Ambition: Never doubt that a small group of thoughtful committed citizens can change the world; indeed, it’s the only thing that ever has.

We are the best: We have a strong desire for success and to personally develop our skills and experience. We are focused on achieving goals and will review results whilst making efforts to continually improve our performance.

Professionalism: Every job is a self-portrait of the person who does it. Autograph your work with excellence.

We are the best: We portray exceptional professionalism in both manner and appearance.

Accountability: You are responsible for what you say and do, and also for what you don’t.

We are the best: We respect opinions and expect each member of the team to give theirs. Nobody has the monopoly on ideas and it is the responsibility of everybody to join the debate. We speak with candor and will be open, honest and sincere.

Determination: We all have dreams. But in order to make dreams come into reality, it takes an awful lot of dedication, self-discipline, and effort.

We are the best: We have a resilient, focused and self disciplined attitude towards short term and long term projects and objectives. We will never give up and will never settle for second place.

Progression: The biggest room in the world is the room for improvement.

We are the best: We will critically analyse everything we do with skillful judgment to ensure excellence. We will accept nothing but the best and will persist until the best is achieved.

Curiosity: As a general rule, the most successful man in life is the man who has the best information.

We are the best: We question everything, our actions are based upon a foundation of knowledge and we will make informed decisions.

We want each person that joins the Alliance to have a stake in its future, to share in its success and to contribute to the opportunities that are generated.

It is this belief that has formed the basis of the company’s visions and values and these visions and values will be our guide, our code.